Here's a sample from
the "15 Biggest Mistakes" report:
Rule 7: Do they identify enough of the customer's buying criteria before they present.
Studies show that the more buying criteria on the customer's mind, the less important is any single one (such as price) is to the purchasing decision.
Here's a sample from
the "10 Biggest Mistakes" report:
Rule 7: Failure of the 80/20 rule:Spending 80% of your time with the bottom 20% of the sales people.
(key: Spend time with the middle group, "emerging contributors")
15 biggest

Getting Into Your
Customer's Head

10 biggest mistakes

Sales Training for Measurable Results

When it comes to selling, have we had it all wrong?

For years, the focus of sales training has been on the selling process - while ignoring customer buying behavior. But tomorrow's big winners in sales will be those who learn to join the customer's buying process.

Click Here to see a 60-second live video about "Getting Into Your Customer's Head"

The Buy-Learning Process

Questions in the Customer's Head:

  1. Change
    What change is occurring?

  2. Discontent
    How serious is my problem?

  3. Research
    What will fix my problem?

  4. Comparison
    Who offers the best solution?

  5. Fear
    What are the risks of buying?

  6. Commitment
    Can we come to terms?

  7. Expectations
    Where are my results?

  8. Satisfaction
    Am I satisfied?

      Getting Into Your Customer's Head is the high level executive sales approach that will maximize sales results with the new generation of decision-makers. It's the most effective selling system for meeting your customers' needs at each step of their buying process. When you implement this approach, you'll take your sales effectiveness to the next level - while your competitors wonder what they're doing wrong.

          "We have tried several other leading programs over the last few years. None have resonated as positively as this system."
Mark VanZanten
Vice President of Sales, Fujitsu Microelectronics, Inc.

[On to "Match Selling with Buying"]

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