What's the secret to increasing sales in today's tougher marketplace? Slow down and sell more. This surprising advice is helping people close more sales more often. In Getting Into Your Customer's Head , sales expert and author Kevin Davis "hands over the keys" to higher income and longer customer relationships in the current turbulent business environment.

         What's different about selling in today's marketplace? In two words: Today's Buyer . Extensive research and in-depth field sales experience has determined that customers today require an eight-step buying process to make a "yes" decision. Yet most salespeople still use an outdated - and painfully ineffective - four-step selling process . The result? No sale.

          The problem is that the rules have changed . But until now, nobody has been available to announce what the new rules are. In the past, for example, the question "How much?" was regarded by many sales professionals - correctly - as a buying signal. Today, that's no longer the case.

         Expressions of customer enthusiasm that once meant "Go ahead and close now!" instead mean move forward with a dash of caution and a generous helping of support for the customer. Just ask any number of salespeople who moved too quickly after they thought they had the deal "in the bag" - only to find it falling apart the next day.

         With this program, your audience will learn how to bring their own style of selling up to date to meet their buyers' current preferences and needs. Your group will get vital selling information, including:

• The 8 steps of buying that salespeople must know about to achieve greater sales success.
• What salespeople need to know about buyers that their competitors don't know.
• A complete understanding of why old selling methods no longer work - and how to make the transition to what works today!
• Specific examples of Kevin's "8 roles of selling" that savvy salespeople can play to increase sales and improve customer satisfaction.

         Through stories, examples and personal application exercises, your audience will complete this program with increased confidence, valuable new insights, and the tools they need to increase sales.

         Formats: Keynote, half-day, full-day.

          "Thanks again for your highly motivational presentation. All our sales staff have many years of selling experience and feel confident with their sales skills, yet they all commented very favorably on the inspirational, and yet new, approaches you presented to us."

William Wham

Publisher, International Scientific Communications, Inc.