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Here's a sample from
the "15 Biggest Mistakes" report:

Rule 7: Do they identify enough of the customer's buying criteria before they present.

Studies show that the more buying criteria on the customer's mind, the less important is any single one (such as price) is to the purchasing decision.

Here's a sample from
the "10 Biggest Mistakes" report:

Rule 7: Failure of the 80/20 rule:Spending 80% of your time with the bottom 20% of the sales people.

(key: Spend time with the middle group, "emerging contributors")

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