Getting Into Your Customers Head:
Audio Book
Audio Book
Getting Into Your Customer's Head: The Eight Roles of Customer-Focused Selling, includes four CDs (running time: approx. 3 hours: 51 minutes), 16-page Application Booklet and full-color reference card.
Getting Into Your Customers Head:
Hard Cover Book
Hard Cover Book
Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know (Times Business/Random House, 1996, 308 pages, $26.95) Foreword by Ken Blanchard, Ph.D.
Getting Into Your Customers Head:
Executive Summary
Executive Summary
It's the executive dilemma of the age: Information overload. With all of your professional reading burdens, you probably find it impossible to keep up with the new business books. By clicking the link below, you'll find an easy way to familiarize yourself with the key points of Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know.