TopLine Leadership » TopLine Leadership Podcast http://www.toplineleadership.com Wed, 09 May 2012 17:01:58 +0000 en hourly 1 Sales Podcast: Ever had a good first meeting – and then nothing happened after that? http://www.toplineleadership.com/2011/09/how-need-satisfaction-selling-causes-lost-sales/ http://www.toplineleadership.com/2011/09/how-need-satisfaction-selling-causes-lost-sales/#comments Thu, 29 Sep 2011 21:49:35 +0000 Kevin Davis http://www.toplineleadership.com/?p=1768 TopLine’s president, Kevin Davis explains how the common “Need-Satisfaction” approach to selling can actually reduce your sales effectiveness because it’s out of sync with your customer’s buying process. Kevin also provides an alternative approach with the counterintuitive title of Slow Down, Sell Faster.

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