Here's a sample from
the "15 Biggest Mistakes" report:
Rule 7: Do they identify enough of the customer's buying criteria before they present.
Studies show that the more buying criteria on the customer's mind, the less important is any single one (such as price) is to the purchasing decision.
Here's a sample from
the "10 Biggest Mistakes" report:
Rule 7: Failure of the 80/20 rule:Spending 80% of your time with the bottom 20% of the sales people.
(key: Spend time with the middle group, "emerging contributors")
15 biggest

TopLine Leadership's
Clients Include

10 biggest mistakes
A.W. Chesterton CompanyActivant
A.D.PAirTouch
Augustine MedicalBayer Diagnostics
BellSouth Business SystemsBellSouth Business Systems
BellSouth Interconnection ServicesBusinessWeek Magazine
C & A IndustriesCiti Financial Mortgage
Citi Financial NetworkCiticorp Trust Bank
Dresser Valve & ControlsExact Express
Executone Information SystemsF.W. Dodge/McGraw-Hill
Fujitsu PC CorporationFujitsu Microelectronics
GenentechGeneral Cable Corporation
HSBCIKON Office Solutions, Inc.
IKON Document ServicesIndustrial Electric Manufacturing, Inc.
IXOS Software, Inc.Lexis-Nexis
Lucent TechnologiesMatthew Bender Legal Publications, Inc.
Merck & Co.Meridian I.Q.
Nextel CommunicationsNRTC
On Command CorporationPinnacle Data Corporation
Safety-KleenSBE
Siebel Systems, Inc.Southwest Corporate Credit Union
Zeneca Ag ProductsStandard & Poor's Corporation
Sun MicrosystemsTeleCorp/SunCom
TremcoTritel/SunCom
U.S. CentralUnited Guaranty
Yellow Transportation

[On to Case One]

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